Made With Love for the Little Ones

We all had that one thing as a kid. That one blanket, one toy, one outfit we wouldn’t go anywhere without. Because twirling in that tutu transformed an ordinary girl into a princess. Dragging around that dented tin car made a boy feel like he was one step closer to speeding along a racetrack. And snuggling into that blanket felt like falling asleep beneath mama’s soft touch.

Fast-forward a decade or two (or three), and you might wonder: Is it possible, in our fast-paced world of mass production, to recreate for your kids that sense of wonder in simplicity? Luckily for you – and them – the answer is a resounding YES. Proudly South African entrepreneurs have poured their heart and passion into their brands to ensure that your littlest ones can enjoy life’s special moments with products that were made with love.

for the toy box

Annapatat Kids

Take Annapatat Kids, for example. Based on kids’ innocent intrigue with the whimsy of the world and girls’ fascination with playing dress-up, this brand creates stylish clothes for babies and toddlers. From their playful yet functional Bunny Coat to their whimsical Flower Garden Dresses and tutus will unlock a world where your little one can bloom and be anything they want to be.

Beare Basics

Made to move, Beare Basics is perfect for your bouncy baby and sprightly sprig. This clothing collection promises comfort so that nothing will hamper the joy of playtime. Because the garments are gender-neutral and of basic complementary hues, little ones will have the freedom to choose for themselves what they want to wear – without mama worrying about clashing colours or patterns.

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Nomad & Grace

Childhood is all about exploring the novelties of nature, and the Nomad & Grace adorable cork-leather animal backpacks, are perfect to accompany any adventure. Their adorable Cozy Bunny is made up of soft corduroy fabric and is the perfect partner-in-crime for any playdate, and their handmade felt play range will encourage hours of make-believe fun. Whether it’s a play collection, clothing, accessories, soft toys, or nursery linen, the Nomad & Grace range is earth-friendly and have been created to last a lifetime.

Pedersen & Lennard

Designed for comfort and posture support, your little ones can make magical memories around the Pedersen & Lennard kids table sets. Using solid timber seating and powder-coated steel, their children's furniture range have been designed to last a lifetime, and are sure to become much-loved family heirlooms.

Rupert & Rosie

The whimsicality of the Rupert & Rosie children’s clothing range is what fairy tales are made of. With their soft pastel coloured bunny and pom pom bonnets, to their enchanting collection of floral dresses and versatile tunics - these garments will inspire teddy bear picnics and magical make-believe worlds.

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Great for a sibling of a newborn or kids who love pretend play, these adorable Rupert & Rosie baby doll carrier allows your kids to carry their favourite doll or stuffed animal, and join in on the carrying fun.

What it all comes down to, after all, is hearing the joy in their laughter and seeing their faces light up in wide-eyed wonder as they find their feet in this great adventure called life. It’s about creating a legacy of love.

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