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Established by Christine Meintjes and Berdine Swart, The Local Edit is an app (available on Apple and Android) that allows users to discover and shop across some of the best South African designer brands, all in one cart.
They currently stock over 12 000 items, from 130 local brands, including a variety of clothing, jewellery, accessories, kids items, furniture, smaller homeware goods, items for pets, skincare, and wellness products. “We’re all about authenticity, so firstly it needs to be products that we as a team feel naturally drawn towards. Then the brand has to be locally grown with a close connection to their production line,” says Christine.