Ree Collective¹³

Ree Collective

Once upon a time, there was a spirited first-time mom who wanted to be able to set out on day-to-day adventures with her little ones at the drop of a hat. But this required a really good, super practical, well-designed baby bag, and local pickings were slim at the time… Inspired by a fantastic product she encountered across the pond, Ree started out by importing a range of mother-centric bags and ultimately nurtured a unique partnership with a local retailer. Today, Ree Collective has evolved into a team of dedicated moms working together to create beautifully designed, functional products with family, practicality, fun, and trends in mind. But it doesn't stop there. The big, happy end vision is to build an enabling industry that offers hope and support to others. They believe in providing high-quality products at affordable prices, ensuring accessibility for all parents, supporting local designers and producers, and collaborating with work-from-home moms, small businesses, and entrepreneurs. To this end, the Ree Collective is also committed to making a positive social impact by creating job opportunities and empowering mothers from low-income communities, with a 26% shareholding in the company. Additionally, through their shareholder, the Tree of Life Foundation, Ree Collective gives back to children in need.