Lara Fay Activewear²⁰

Lara Fay Activewear

When Lara Tennant noticed a lack of women-centered activewear brands in South Africa she took the plunge and started her own in 2019. As a keen sportswoman herself — having competed in countless cycling and running races — Lara knew exactly the kind of activewear she was looking for and set off create pieces that were highly-technical, suited to multi-tasking and beautiful to wear. The expansive activewear collection, which includes everything from sports bras to headbands, is all designed, made and tested by a small team based in sunny Cape Town.