homely. collection⁸

homely. collection

Step into the world of homely.collection, a design haven where every tuft tells a story. Established by visionary creative and shameless aesthete Gabi in 2023, this South African brand offers a delectable range of chic tufted rugs, cushion covers, mug rugs, and more. Gabi, a former graphic designer and marketer, embarked on a brand-new tactile journey in 2022, fuelled by creative musings from her travels and collaborative brainstorming sessions. The result? A mesmerising collection of handcrafted treasures, elevating homely. beyond a mere brand into the very embodiment of a passion for deliciously textured home décor. homely.collection is not just a range of pretty products; it's a creative odyssey that beckons interior enthusiasts to transform their spaces in a playful way. Each piece is a seamless symphony of design and craftsmanship, handmade by Gabi in her Cape Town studio. In short, if you love gorgeous things that are super satisfying to hold (and stroke!), homely.collection will quite likely become your brand-new interior obsession.