Who are we?
We showcase and sell world class local artisanal products that deserve global attention and of which many still remain undiscovered. Through cutting-edge technology and an intentionally curated platform, we bring you the very best of South African makers, designers and independent brands — all in one easy-to-shop space.
Our Mission
Our mission is to amplify local makers, designers and independent brands’ stories and offer customers a one-stop platform, combining innovation and visual storytelling to showcase the best South Africa has to offer. We aim to connect consumers to a diverse offering of considered designed products, giving them access to discover and shop unique items, while being aware of consciously contributing and investing in our local creative economy.
We care deeply for the people, products and processes of our local creative community and if you share in this narrative, we invite you to be participants in our mission.
Our Values
Community over Competition
To go far, we need to go together.
Considered Creativity
We add value instead of noise.
Conscious Consumerism
Our choices have impact.
Curation led by Care
We care deeply for people, their stories and creations.
Our Values
Community over Competition
To go far, we need to go together.
Considered Creativity
We add value instead of noise.
Conscious Consumerism
Our choices have impact.
Curation led by Care
We care deeply for people, their stories and creations.
From Pretty to Purpose.
What began as a source of beautiful inspiration evolved into a platform with purpose when The Pretty Blog was reimagined into The Local Edit in 2019. With a clear mission to showcase South African-designed products, The Local Edit became the first curated online store of its kind, offering consumers an unique shopping experience rooted in local craftsmanship and sustainability.
Launched on 24 September 2021 — Heritage Day — The Local Edit is more than just an online store; it's a celebration of South African creativity. By promoting sustainable practices and supporting the people, products, and businesses behind the local design industry, the platform creates a seamless connection between consumers and high-quality, locally designed products.
With a curated, magazine-like experience, The Local Edit makes it easy to discover and shop from a diverse range of brands, all under one virtual roof. Our goal is to foster a deeper appreciation for local design while contributing to the growth of the local economy by supporting small businesses and independent creators.
Today, The Local Edit is synonymous with shopping local and continues to tell the stories of talented South African makers, their creative processes, and the exceptional products they bring to life.
Purchasing Process
With the convenience of a one-stop shopping experience and a commitment to supporting local businesses, we empower shoppers to make considered choices that align with their personal values with our purchasing process.
01 | Local Diversity in One Cart |
Shop from a diverse selection of locally designed products and check out with one cart. | |
02 | Same Price Promise |
Our product pricing and shipping costs are an exact match to what you would find on the independent makers’ website. | |
03 | Direct Connection |
Connecting you directly to the makers. No extra stops, which is better for you and the planet. All packages are shipped from the maker(s) directly to your doorstep. | |
04 | Real Human Customer Care |
Need to exchange or refund? Our customer service team is there to facilitate an efficient process. | |
05 | Purposeful Participation |
With each purchase through The Local Edit, you participate in moving South African design forward in a purposeful way. |
