About the brandWhat is your understanding of style? Perhaps you see it as a set of rules to conform to; the season’s list of fashion do’s and don’ts. But what if style could be timeless? By creating the most flattering pieces for you, SMUDJ is the epitome of personal style. This luxury women’s wear brand is grounded by a love of designing and expertly crafting garments fit for celebrating life. From dresses, pants, and shorts to tops, skirts, loungewear, and sleepwear—each collection embodies colours and natural fabrics that signify a proudly South African identity. Staying true to the SMUDJ aesthetic, this brand transcends trends and creates style that is true both now and forever.
What is your understanding of style? Perhaps you see it as a set of rules to conform to; the season’s list of fashion do’s and don’ts. But what if style could be timeless? By creating the most flattering pieces for you, SMUDJ is the epitome of personal style. This luxury women’s wear brand is ground...Show more
